Case Analysis Executive Brief Study Example | Topics and Well Written Essays - 750 words

Analysis Executive Brief - Case Study Example To solve this problem, it is important for Google to diversify their streams of revenue, as well as continue to be innovative and expand its current customer base. To begin with, they can expand on their Google Apps Marketplace that allows cloud computing from 3rd parties, who will then be allowed to integrate with core Google products. This will enable them to collect revenues without using any additional resources from the company. Google should also seek to monetize its Android platform, especially as its core search-advertising business seems to be slowing down for both Google websites and Google network websites. Thus, on top of Android dominating the mobile-device market, they should seek to monetize their mobile operating systems more aggressively (Hitt et al 166). Finally, by gaining direct access to a wireless spectrum, Android could remove additional fees for content delivery, while also providing Google with a ready platform for communications to expand advertising and pro duct reach. With regards to charging their manufacturers a licensing fee, Google could monetize their Android platform and increase their profits, rather than offer it for free and expect to make money almost entirely from advertising. This will also improve innovativeness, as the manufacturers will still be allowed to add more features onto their smart-phones and their Apps (Hitt et al 166), increasing business opportunities for Google. However, it is also possible that these phone producers using Android, including Samsung and HTC, could branch off on their own and start using their own Android systems. This would result in the creation of incompatible OS and loss of business for Google. In relation to opening up their OS to 3rd party developers, Google could operate more efficiently and effectively, particularly as these developers could create more innovative apps that replace core functions in Android. In addition, it would also bring

Machiavelli’s story Essay Example for Free

Machiavelli’s story Essay He wrote to medic embellished with magnificent words together with extrinsic allurements wishing the Medic’s honor should give him the position of the office that he definitely was stuffing of. He contemplated and made assumptions of himself being humble and low before the concerns of the princes, pretending to have understood the needs of people. He also thought that the book was a present to the prince to entice him in order to be given a vacancy in the new government. He even recommends to the prince to intelligently and diligently read and consider the book as in the Prince will end up learning Machiavelli’s extreme desire for prince to attain the greatness that fortune and other attributes promise. Machiavelli figured that the principalities are all hereditary to power and its acquisition is accustomed to live under the prince by either fortune or ability. He anticipated that the prince should keep the corrupt government continue to rule for the benefits of the few him included against to which what it was. His story from is was ultimately different from what it should be. For instance, Duke of Ferrara in Italy who could not have withstood the attacks of the Venetians in 1984 nor those of Pope Julius in 1910 unless of the establishment of dominions. For hereditary prince has less cause to and less necessity to offend to happen that he will be more loved but the vice versa caused him to be more hated as it was reasonable that Machiavelli’s subject naturally disposed him off from the prince, his motives was derived to no existence of change and his own definition of change was the one that leaves the toothing for another to keep the corrupt government from one generation to another that impossibly didn’t happen. Machiavelli’s story was defining change as the deception of the willing election of the new ruler hoping to better themselves expectation that could hardly rise from the inherent difficulties from the new to be principalities. He figures solidarity as hardship that he must put upon his new acquisition in order to satisfy those who elected Medic into power. Machiavelli egocentrically viewed himself as the core pillar for the success of Medic’s government, thus he must be given the position on this regime to excel. He beliefs not that Borge Cesare lost power by malignity of fortune that he acquired during the ascendancy of his father. In Machiavelli’s story, he didn’t imagine to care about the so called enemies whom he injured in seizing principality and he is not even considering the essence for them to feel satisfied as the way the expected or hopped when they were electing you into power. Instead Machiavelli suggested for the strong measures to be taken against them, feeling not bound to them anymore and they are profound to be oppressed by the use of the strong forces under the command of the leader in charge. This was totally different from even the theoretical view of Medic when he came into power. His mission and vision was to have equality among all those who elected him, stop/ eradicate corruption and that is why he disputed the gift from Machiavelli that was vividly giving him a clue towards the corrupt government to benefit the a few including Machiavelli. Medic wasn’t gullible for the public properties as the story of Machiavelli portray him as somebody who is gullible, selfish/mean, corrupt and egocentric. Basing on Machiavelli’s story, he viewed that the hold of accustomed hereditary pass of power was a prudent courtesy from the ancestors and anybody doing contrary to it was like transgression towards the ancestors. In order to deal prudently with circumstances as they arise and for the care to maintain Medic in state Machiavelli must be in the cabinet in the government and if not so something sinister will happen to deprive Medic extra-ordinary from power, which was untrue and didn’t happen. Reference: 1. The Prince By Niccolo Machiavelli, Translated By George Bull Published By Penguin Books Ltd (1995).

Sony Corporation :: essays research papers

Sony Corporation-Company Information Sony was founded in Tokyo in 1946 by engineer Masaru Ibuka and Akio Morita, a physicist. They started the company with 20 employees repairing electrical equipment and attempting to build their own products. The company’s success started in 1946 when Sony launched Japan’s first transistor and the first â€Å"all-transistor† radio in 1955. In the more than 50 years since the company first began trading, it has grown from 20 employees to over 160,000 people around the world. The name Sony was chosen from the Latin word sonus, which is the root of sonic and sound, and the English word â€Å"sunny.† Sony Corporation of America was established in the United States. Today, Sony Corporation develops and manufactures consumer and industrial electronic equipment. The Company's products include audio and video equipment, televisions, displays, electronic components, computers and computer peripherals, and telecommunication equipment. The Company is also active in the worldwide music and image-based software markets. Since the 1980’s, Sony had transformed itself from an electronics company to a global entertainment company with such products. Some of this company’s major competitors include Matsushita, Philips, and Sanyo. The world’s first CD player was launched in October 1982. Sony conducts insurance operations through Sony Life, a Japanese life insurance subsidiary, and Sony Assurance Inc., a Japanese non-life insurance subsidiary. Sony is engaged in a leasing and credit financing business in Japan through Finance International Inc. It also conducts an internet-based banking business in Japan through Sony Bank Inc. which is an eighty percent directly owned subsidiary of Sony Financial holdings. Sony acquired Columbia records from CBS and it was named Sony Music Entertainment. Sony has been historically notable for pushing its own in-house standards for new recording and storage technologies, which are often different from those of other manufacturers or of market trends and standards. On July 20th, 2004, the European Union approves a 50-50 merger between Sony Music Entertainment and BMG. The new company will be called Sony BMG, and will control 60 percent of the world wide market.

Case study of a person with alzheimer’s disease

The word old brings to most people in our society an image of homeless, helpless, forlorn derelicts inhabiting park benches, slum hotels, nursing homes and other institutional ghettos. The elderly and aging population is poised to be the center of attention in the coming years since the Baby Boom generation will be retiring. Consequently, these retired individuals shall be experiencing the different problems that come with the concept of aging and that is their quality of life is disturbed as they are hampered by chronic illnesses or chronic physical pain, depression or simply just the inability to perform several activities of daily living.(Understanding Aging as a Social Process 2005). These particular tasks must be performed well by an individual or else he or she may be classified as disabled. And this disability is the one issue that every aging person in America faces. According to Erik Erikson, each of us passes thru eight psycho-social stages in our life where we are all face d with a crisis. The last two stages in a man’s life, middle adulthood and the aging years will be carefully discussed in this reaction paper, and the life of real-life models will be revealed to verify if Erikson’s theories are right.The elderly face the crisis of â€Å"integrity versus despair. † This paper is based on an actual interview with an 88-year old male who is showing early signs of the Alzheimer’s disease. This paper looks into the plight of the elderly population and presents the different ways they are presently treated and are seen as a kind of abuse of this sector of the population. It also hopes to start a momentum and take a conscious effort for those who are able to act for these individuals and represent them and their varying plights for a better quality of life.The Case of Paul, male, 88 years old with Alzheimer’s Disease Paul, who now is 88 years old, has resentments about his accomplishments. He did not finish any degree an d just marries with 6 sons and daughters who are also unfulfilled like him. He has grand daughters and grand sons who live in the same neighborhood with him. He still has unfulfilled dreams and desires because of stagnation during his younger days. He would always say: â€Å"Life has been hard, that’s why.† By nature, the old man is a jolly and funny person but behind his words, you can feel a trace of sadness and frustration on how life had been hard on him. Instead of dreaming more, he would prefer to look up to younger folks who have been successful so far with their life. He would prefer telling stories about other people, cracking jokes about his friends, unable to talk much about his own accomplishments because inside him, he feels he has not achieved much in life. Alzheimer’s disease is manifesting in Paul now. He fumbles with his hands and is quite mentally incapable of being consistently coherent.Constantly needing assurance, I help him to understand ho w his clothes look good on him and he beams radiantly at the compliment, eyes and face crinkling. He is forgetful now, peering into my face and asking who I am even if I am his niece. He appreciates how I talk to him so kindly. I focus on what he needs in the process, how the he seems to be coping with his life, what sort of help he is seeking, what sort of help he may need, and my ability to participate in the helping process with him, given his needs. During the time I spend with him, I managed quite well in relating with him verbally most of the time.He had lucid moments at times but was quite conversant during other times that kept me on my feet in terms of history and other interesting topics that would often crop up during our conversation. Talking with him involved an interactive process based on certain fundamental principles in counseling and communication. The interactive process with the elderly can be based on a generic model of helping such that of Egan (1975). His mode l for counseling and communications includes three stages wherein the person is expected to begin with self-exploration, move to deeper levels of self-understanding and finally to develop a plan of action.While engaging him in an active verbal conversation, he describes his past life. He forgets the name of his eldest child but that is all right. I help him differentiate conditions of the past from conditions of the present so that a clearer understanding of attitudes and behaviors emerge. I was able to build the trust needed in this kind of session, and at the same time help the client focus on concrete concerns about which he personally must make. Then, I use that trust that has been built to get involved more potently in helping him understand himself.I now respond not just to what he says but also to what he implies. Mental and Emotional Condition The mental and emotional condition of old people is a major issue in designing for the welfare of the elderly. Often, aging is associ ated with increased depression, loneliness and lower self-esteem as old people begin to be unable to do the usual activities they do while they were still young and strong. The need to move out of one’s home also adds to the emotional issues that the senior may be facing.It becomes apparent that facilities and environments created specifically for the elderly should promote mental and emotional well-being, aside from addressing the general health and medical needs of these people. Developmental Theories According to Erik Erikson, each of us passes thru eight psycho-social stages in our life where we are all faced with a crisis. The last two stages in a man’s life, middle adulthood and the aging years will be carefully discussed in this reaction paper, and the life of real-life models will be revealed to verify if Erikson’s theories are right.The aging years of any person are a time when he or she either feels fulfilled and satisfied, or becomes in despair: this is the age of 65 and above. Usually, those who have fulfilled their social roles satisfactorily in middle-adulthood are those who become happy and active until their last days on earth. Those who have failed with their dreams and social roles are the ones who have poor health and illnesses in their old age. During this time, an individual asks himself if he has lived well.If he looks back with regret, it is an indication that his failures overpower his achievements. Meanwhile, Peck (1968) modified Erikson’s last stage, ego integrity, which he elaborated into two broad periods: middle age and old age. Peck subdivided each of these periods again into stages and said that these stages may occur in a different time sequence for different individuals and thus do not imply sequentiality. The theme of transcendence iterated by Peck appears in the thinking of several other life span developmental theorists.For example, Erikson (1950, 268) says of the individual in Stage 8: â€Å"He knows that an individual life is the accidental coincidence of but one life-cycle with but one segment of history. Peck’s ego transcendence versus ego preoccupation puts it as this, ‘The constructive way of living the late years might be defined in this way: To live so generously and unselfishly that the prospect of personal death—the night of the ego, it might be called—looks and feels less important than the secure knowledge that one has built for a broader, longer future than any one ego ever could encompass.† Nuances of the Alzheimer’s Disease The Alzheimer’s Disease Fact Sheet of the National Institute on Aging explains in detail the Alzheimer’s Disease. It is under the Alzheimer’s Disease Education and Referral Center and defines first the word as a brain disorder that seriously makes a person unable to carry on with his activities. It then clarifies that the most common form of dementia among the elderly is Alzheime r’s disease (AD). This is a disease that involves particular portions of the brain that controls thought, memory and language.To date, this disease is still incurable and most experts are at a loss as to what causes it. Basically, this site contain valuable information about the disease including contact persons and their telephone numbers and locations so that one can easily consult with those who are equip to handle and give advice. Clarifying further, this disease begins after age 60, increasing with age. Discovered by Dr. Alois Alzheimer, a German doctor who observed that there were changes in the tissues of an old woman who died of an unusual mental illness.Upon closer inspection, it revealed clumps called amyloid plaques and bundles of fibers called a neurofibrillary tangle that is a sure sign of AD. (Alzheimer’s disease Fact Sheet. National Institute on Aging). The NIH Senior Health website provides links to the disease, its causes and risk factors, symptoms and diagnosis, treatments and a site on Frequently Asked Questions. The elderly and aging population in the United States is increasing ever more and such ill-effects of old age occur more often such as injuries, disabilities, emotional pain and worst-case scenario, suicide.Without any participatory work done by the ones who are able-bodied, the elderly of America might not be as safe and as well-taken care of as they should be. Bottom line is that the quality of life of elderly people should not be compromised just because they have already finished their foremost contribution to society through hard labor. With one click, one is led to make more discoveries in the process. (NIH Senior Health). There are newer ways of spotting early symptoms of the disease from McCoy’s (2006) research.When water molecules move throughout the brain when it is damaged, then this processes of cellular damage can cause an increase in the â€Å"apparent diffusion coefficient† which measures t he amount of water in the brain. (McCoy, 2006). Friedland (2004) stated that estimates show that there will be more aging individuals requiring long-term care than people, whether family members or hired caregivers, who will take care of the senior citizens.He added that â€Å"family caregivers need all the help they can get to provide care, including purchasing modifications to the home, purchasing labor-enhancing and labor-saving technologies, and figuring out how best to integrate caregivers into their homes† (Friedland, 2004, 2). The issue of the effectiveness of the healthcare and housing systems for those with Alzheimer’s disease is also important to consider. According to Lawler (2001), the current challenge is in the integration of the housing with the health care strategies for the elderly.She added that â€Å"most of the current inefficiencies in the delivery of aging services occur during the provision of both overcare, providing more housing or health care than required, and undercare, when inadequate service provision compounds problems and increases expense† (p. 1). To address the health needs of the aging population, the American Dietetic Association [ADA] (2000) promoted the provision of â€Å"a broad array of culturally appropriate food and nutrition services, physical activities, and health and supportive care customized to accommodate the variations within this expanding population of older adults† (p.580). The association also asserted that â€Å"medical and supportive services, including culturally sensitive food and nutrition services that are appropriate to levels of independence, diseases, conditions, and functional ability, are key components of the continuum of care (p. 580). Conclusion The right kind of assessment is the cornerstone of treatment and care for those individuals afflicted with Alzheimer’s disease. Because assessment is so critical, clinicians must be certain that the models or princip les that guide the data collection and analysis lead to the richest possible view, of the client as a person.A person with Alzheimer’s disease who comes to treatment with a history of successes and failures, traumas and satisfying experiences; a person with a culture that influences values, beliefs, and norms; a person with psychological archives that have shaped the individual's personality and patterned his or her interactions; a person who lives in an environment that imposes conditions on the quality of life; a person with an enduring drive to bring order to the world, to reduce the anxiety that accompanies psychological unrest, and to experience competence in valued activities.These dimensions of a person's life, singularly and in interaction with each other, constitute the â€Å"baggage† of the client that must be considered in the assessment process. The attempt to deal with a client's difficulties without taking stock of this larger context will probably result in ineffective treatment strategies because the clinician's understanding of the client's problems will be incomplete and the treatment plan will lack relevance.Indeed, the aging years of any person are a time when he or she either feels fulfilled and satisfied, or becomes in despair: this is the age of 65 and above. Usually, those who have fulfilled their social roles satisfactorily in middle-adulthood are those who become happy and active until their last days on earth. Those who have failed with their dreams and social roles are the ones who have poor health and illnesses in their old age. During this time, an individual asks himself if he has lived well. If he looks back with regret, it is an indication that his failures overpower his achievements.Elder care is significant since people over the age of 65 are usually prone to, and may be suffering from diseases, sometimes multiple diseases, and they would need to be accorded assistance somehow, although the assistance is in vary ing degrees. Frailty, diseases and disability are often correlated with old age. REFERENCES Alzheimer’s disease. NIH Senior Health. Retrieved Nov. 7, 2006 at: http://nihseniorhealth. gov/alzheimersdisease/toc. html Erikson, E. (1950). Childhood and society. New York. Norton. Friedland, R. B.Caregivers and long-term care needs in the 21st century: will public policy meet the challenge? Georgetown University Long-Term Care Financing Project. McCoy, K. (2006). New Technique Might Help Diagnose Alzheimer’s Disease. Retrieved Nov. 7, 2006 at: http://www. nlm. nih. gov/medlineplus/news/fullstory_39170. html Peck, R. (1968). Psychological developments in the second half of life. In B. L. Neugarten (Ed. ) Middle age and aging. Chicago: University of Chicago Press. Understanding Aging as a Social Process. (2005) Retrieved Nov. 7, 2006 at: http://www. roxbury. net/esgch1. pdf

The War Between Detergent Giants Hindustan Unilever (Hul) and Procter & Gamble (P) Continues

The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However, a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads, their USP has been to highlight the superior technology which make the clothes more white/bright as compared to the other detergents. The new campaign that I am referring to has been started by Rin, a product of Hindustan Unilever Limited. It is a direct attack on the Tide Naturals product by Procter & Gamble. Note that when I say a direct attack – it means an uncensored visual shows the competitor product and then highlights how the other product is better then the former. The sequence of the ad is as follows 1. Two ladies are standing on a bus stop, waiting to pick their kids from their school bus. 2. Both are carrying their shopping basket/bag with them. 3. Lady 1 has Tide Naturals in her bag. 4. Lady 2 has Rin in her bag 5. Both ladies have a look at each other’s bag and Lady 1 boasts that Tide has a good fragrance and provide better whiteness/brightness to the clothes 6. In the meantime, the school bus arrives and it’s shown that the white shirt of Lady 2’s kid is strikingly brighter and whiter then the Lady 1’s kid. 7. Lady 1 gets astonished by the whiteness seen. 8. Lady 2’s kid reacts by asking he mother, as to why is the other lady so observant and amazed 9. There is a disclaimer during the ad that the analysis has been done by an independent agency 10. It’s then claimed that now there is promotional price of Rs. 25 on Rin as opposed to the earlier Rs. 35. As you can notice, there is a direct mention of the competitor product along with the visuals. Earlier we had seen, how a row was created when Onida referred to Nokia in it’s ad though   indirectly . This one seems to be an absolute direct attack. It is difficult to say if the ad will continue on TV. Tide would definitely come out with a protest. However, I think the damage is already done. The main point about the reduced price of Rin would definitely catch the consumer’s eye benefiting HUL. The ad is as given below The gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is inevitable in the market. HUL has landed the first punch on Cincinnati-headquartered P&G on air, in front of millions of viewers on primetime television. In the first move of its kind by HUL, the latest on-air communication of homecare brand Rin has openly taken on rival P&G’s Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV. The Rin washing powder commercial, which went on air on Friday, claims to be a better quality product in comparison to Tide. The visual clearly shows a variant of Tide, Tide Naturals, shown against Rin with the audio saying ‘Tide se kahin behatar safedi de Rin’ (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in court. A source at HUL said its rival has gone to court and everyone at HUL has been asked not to speak about the ad. â€Å"I have not even seen the advertisement,† said a person in the sales team handling Rin’s marketing. But we have been told not to comment on anything. † However, the HUL spokesperson said, â€Å"This advertisement reinforces the promise to Rin consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. † People close to the action said the HUL move comes as the company was worried about the Tide variant eating into Rin’s pie riding on superior quality attributes. Earlier, skirmishes between the two companies were always restricted to disguised comparative advertising or matching each other’s price cuts in the market. This time, however, HUL has decided to engage P&G directly, backed by laboratory data and certification of a superior quality product. â€Å"The company realised there was some confusion in the minds of Rin consumers because of the rival offering at a lower price. So HUL decided to take on competition openly,† a person said. When asked about the likely response to the ad, a P&G spokesperson said, â€Å"We are aware of a disparaging advertisement on air against one of our brands. We will, however, continue to stay focused on growing our share via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend thus giving the Anglo-Dutch company enough air time to show the commercial. â€Å"Even if P&G decides to take any action against HUL, the TV commercial running on prime time has already got enough visibility in the past few days. † Industry observers are now watching with interest P&G’s possible response to such a blatant claim by a rival. While some are talking about a possible legal recourse, another school of thought envisages P&G opening up another front against HUL by taking on Surf. The war between FMCG giants Hindustan Unilever and Procter & Gamble intensified with the two seeking legal redressal alleging foul | | play on detergent powder advertisements. HUL, which has been asked by advertising watchdog ASCI to respond to complaints of â€Å"disparaging† the rival product Tide in its Rin ad, got a boost from an order by Madras High Court directing P&G to modify its Tide ad. Meanwhile, P&G moved Calcutta High Court yesterday against HUL for putting out a â€Å"disparaging† advertisement against Tide. We are aware of the disparaging advertisement on air against Tide Naturals and have filed a case against the same,† a Procter and Gamble spokesperson said. â€Å"The matter is currently being heard in the court and we are not in a position to comment on the outcome,† the spokesperson added. HUL's Rin TV commercial, which went on air on February 26, claims that it is better than Tide, with a tagline ‘Tide se kahin behatar safedi de Ri n'. Until now, it has been rare for Indian companies to compare rival brands by naming and/or attacking them directly in advertisements. According to the latest January report by Morgan Stanley, Rin has lost as much as 25 basis points in market share while P's Tide has gained 60 basis points. HUL has already reduced prices of Rin to arrest the decline. In its case HUL has challenged P&G's claim in an advertisement that Tide contains natural ingredients like lemon and chandan. The Court on March 1 passed an order asking P to mod he gloves are off, and it seems a bare-knuckle fight between consumer product majors Hindustan Unilever and Procter & Gamble is | | nevitable in the market. HUL has landed the first punch on Cincinnati-headquartered P on air, in front of millions of viewers on primetime television. In the first move of its kind by HUL, the latest on-air communication of homecare brand Rin has openly taken on rival P Tide, without the typical airbrushing or pixellation to hide the rival brand name on TV. The Rin washing powder commercial, which went on air on Friday, claims to be a better quality product in comp arison to Tide. The visual clearly shows a variant of Tide, Tide Naturals, shown against Rin with the audio saying ‘Tide se kahin behatar safedi de Rin’ (Rin gives better whiteness than Tide). Within a day of its going on air, the campaign has landed up in court. A source at HUL said its rival has gone to court and everyone at HUL has been asked not to speak about the ad. â€Å"I have not even seen the advertisement,† said a person in the sales team handling Rin’s marketing. â€Å"But we have been told not to comment on anything. † However, the HUL spokesperson said, â€Å"This advertisement reinforces the promise to Rin consumers that Rin delivers superior whiteness. This claim is based on laboratory tests done through globally accepted protocols in independent third-party laboratories. † People close to the action said the HUL move comes as the company was worried about the Tide variant eating into Rin’s pie riding on superior quality attributes. Earlier, skirmishes between the two companies were always restricted to disguised comparative advertising or matching each other’s price cuts in the market. This time, however, HUL has decided to engage P directly, backed by laboratory data and certification of a superior quality product. â€Å"The company realised there was some confusion in the minds of Rin consumers because of the rival offering at a lower price. So HUL decided to take on competition openly,† a person said. When asked about the likely response to the ad, a P spokesperson said, â€Å"We are aware of a disparaging advertisement on air against one of our brands. We will, however, continue to stay focused on growing our share via delighting consumers and focusing our communication on the benefits of our brand. A market expert said the HUL commercial was strategically timed to coincide with the long weekend thus giving the Anglo-Dutch company enough air time to show the commercial. â€Å"Even if P decides to take any action against HUL, the TV commercial running on prime time has already got enough visibility in the past few days. † Industry observers are no w watching with interest P possible response to such a blatant claim by a rival. While some are talking about a possible legal recourse, another school of thought envisages P opening up another front against HUL by taking on Surf. ify the ad.